Why Advertisers support Adsense
Google is the largest search engine on the web. It controls more than 40% of searches on the Internet, and with this it controls advertising pay per click (pay per click). PPC implies that the advertiser pays a rate for each click (CTR) in which advertisers have defined.
As their budget increases, their position increases, and as their position increases, they get more traffic. This has led more than 140,000 companies to choose to advertise with them, and they do so in many ways.
The first is to appear in Google searches, the second is to appear on distributor websites and the third is to appear in distributor search results. When advertisers search on Google, they are sometimes asked. Why do they also choose to advertise to distributors?
One reason is scalability. Those who originally choose to advertise in search results and achieve ROI (return on investment) will decide at some point that they need to identify other advertising opportunities. With thousands of websites that have the ability to display their ads, advertisers can gain additional exposure very quickly.
Another reason advertisers choose to advertise on Google distributors' websites is that it allows them to gain visibility. 60% of Internet users do not use Google, so the advertiser can attract a wider audience by choosing to opt for distribution channels.
Many website users may look to buy a product such as a phone, but instead of coming across a website that sells such a product, they come across an item. If the article is on a website that contains Adsense then inevitably advertisers can use this channel to penetrate their audience.
Another reason why advertisers choose adsense is because they trust Google. The company is known for being an ethical company that enjoys working while providing free services to millions of people worldwide. Advertisers believe that the money invested with Google is safe.
Despite the evolution of click fraud and its inevitable disadvantages for advertisers, they seem to understand that this is a problem that Google wants to stop and hopes to eventually do. Advertisers are happy that Google admits a problem and reimburses accordingly.
Trust in Google also comes from trust in pricing. Prices are set by market forces and, therefore, advertisers never feel that publishers or Google overestimate the service. This means that as long as advertisers are able to advertise, they will continue to do so, if not at the same rates.
Another important advantage for advertisers is that they can appear where publishers promote their service. An example of this can be seen if you consider a publisher who discusses the benefits of new computer software.
If a software retailer appears on the website, it will inevitably be the likely source from which the user will purchase the product. If the surfer is not interested then you could argue that they would not click on the ad.
The service provided by Google has created an opportunity for businesses of all sizes to advertise. Although the problem of click fraud still affects the service, it is widely considered the best. New companies try to promote themselves on the web, while established brands choose to attract interest in their service using the same technique.