Use of Guest Bloggers
Owners of a successful blog that has a large number of fans may sometimes need to use guest bloggers. An example of when this practice can be a good idea is when the owner of a popular blog will be unavailable to post new blog entries for an extended period of time. In this case, the lack of blog updates can lead to loss of blog traffic, so it would be prudent for the blog owner to make arrangements for a guest blogger or a series of guest bloggers to post new posts during their absence.
The blogger may also wish to announce their intention to use guest bloggers during this period to ensure that loyal blog visitors are aware of the situation and that it is only temporary. This article will address aspects of guest blogger usage such as advertising for guest bloggers, selection of guest bloggers and remuneration of guest bloggers. There are a number of places where a blog owner can advertise for guest bloggers.
Job sites specifically for bloggers or freelance writers are a great option for finding guest bloggers. Blogger job sites are frequently visited by experienced bloggers looking for new blog opportunities for remuneration. These bloggers may have specific experience with the topic of the blog or may simply be skilled at creating interesting blogs on a variety of topics. Job sites for freelance writers are another great option.
These authors may not necessarily have blogging experience, but they may have other writing experiences that are useful. Blog owners should consider publishing a detailed message specifying the type of work required and the duration of the project and asking for clips from writers that can be used to check the level of competence of the writer. Blog owners may also wish to advertise for guest bloggers on forums linked to the blog topic.
Visitors to this blog may not necessarily have writing experience, but they will probably be well informed about the topic of the blog and will therefore be able to produce interesting and insightful blogs. The selection of a guest blogger should be done carefully to ensure that the guest blogger is reliable and able to produce articulate, informative and interesting blog articles.
Blog owners who advertise a guest blogger on job sites for bloggers and freelance writers should request clips demonstrating the author’s ability to write interesting and informative blogs. When advertising on a forum for a guest blogger, the blog owner might consider using the candidate’s previous posts to assess his writing ability and knowledge of the subject. It should also consider the type of response that messages posted on the applicant’s bulletin board typically elicit.
This is important because it is a good indication of the type of response blogs will elicit. Blog owners should also ask candidates for references and should contact these references for information about the work ethic of bloggers and their ability to carry out projects. Blog owners should also carefully consider how they intend to pay guest bloggers.
This can be done in the form of financial compensation or by allowing the guest blogger to post a brief bio with a link to their personal website or blog at the end of the blog post. The latter form of compensation is essentially a free advertising space for the guest blogger. The blog owner may also wish to remunerate the guest blogger with a combination of money and free advertising space.
Regardless of the compensation method chosen, the blog owner must discuss it with the guest blogger before the work begins and must enter into a written contract with the guest blogger that explicitly states the terms of the compensation to avoid litigation.