The Future of Google Adsense
There are a lot of ideas emerging about what AdSense will look like in the future and how the system will change from what it is now. First, it is clear that targeting algorithms will become even better and more powerful than they are now. This has clearly been seen with the Google search engine itself in recent years and it should not be surprising as it happens with AdSense.
Advertisers will appear in more appropriate results and advertisers who manipulate their content to allow high-paying keywords to appear may find it difficult to do so, unless it is actually appropriate for their content. Another thing that is inevitable is more protection for AdWords advertisers regarding click fraud. Google recognizes that this is a very important issue that it needs to resolve as quickly as possible and there is no doubt that it will happen as quickly as possible.
At present, those who have high levels of traffic, can easily disguise IP addresses and increase click-through rate (CTR). Google is always eager to improve its products and this has already been seen in AdSense. The search engine company has introduced AdSense CPM, "smart pricing" and domain blocking targeted by the site and there will likely be improvements that have already been added by other similar sites.
One such example is the ability for the advertiser to have more control over where the content is displayed. This may mean that your site cannot appear on multiple addresses hosting AdSense banners. Another idea that has been put forward is that Google will integrate AdSense into other forms of media like newspapers or television and so on. While this may seem more on the science fiction side of the facts, there is no indication that this might not happen.
Google has access to an international network of more than 150,000 advertisers who can choose to enter offline markets in different countries. With Google’s strong network of advertisers, they can choose to name or allow offline retailers to create a format for Adwords advertising in content, in search and now offline. More options could be implemented for AdSense publishers, allowing them to specify their own keywords.
Although Google has been reluctant to this, there is no indication that this will not happen in the future. In addition, many people require a clear specification of the price policy of AdSense. Google has given no indication as to why this is not public information, but it seems very unlikely that such information will ever be present on Google AdSense. Another feature that could be found in AdSense would be to allow website publishers to see which links generate clicks on their website and based on the keywords they achieve.
This could end up being a major problem that could threaten the whole system as it might encourage more adsense websites only as profits become more transparent. Many people can create AdSense sites only, designed only to make profits through AdSense. While this is already happening today, it might be stupid for Google to put such tools in the hands of its publishers. However, one thing that might happen is a way for users to resolve their issues with low revenue generated by AdSense on their site.
This could be done by an online wizard or something similar that would make suggestions to website owners based on their content. But the buzzword of the day is RSS. The ability to send targeted ads directly to users without requiring navigation on their behalf becomes a reality with RSS. And there are clear signs that Google will not let such an opportunity pass.
This is what "interactive television" and similar elements have been trying to do for some time. But the Internet would be a much better medium for that, because there are no more interactive mediums than the Internet. But in the end, it’s mostly speculation and Google will surely surprise us with new features we never thought of.