The Disadvantages of Adsense
As adsense becomes the most popular publisher program for Price per Click advertising, flaws and disadvantages still exist. Since its inception, advertisers have chosen to advertise in search because they thought visitors would be less targeted.
This is a real and perfectly logical concern. If you visit a website and notice an advertisement, it is likely that you are not focusing on its content. Adsense has also become so popular that people can distinguish them from other ads.
Therefore, people can choose to ignore them without even paying them a thought. This has been a hot topic discussed by bloggers and could contain a lot of truth. Many blamed Google for this, and their decision to include text that says «ads by Google» under advertising.
Many publishers also fail to obtain the revenues they had anticipated at the beginning of the program. Those who earn only 30 to 40 visitors a day on their website would be unlikely to earn even a dollar a day.
Many advertisers talk about rates such as 1.5% - 5% for click conversion traffic, while earning only about $0.10 per click. The calculations don’t work very well, but you can hardly blame advertisers or Google if you don’t bring enough traffic.
The key is to bring targeted traffic to your website that are likely to click on ads, but it is said that this may be easier on other programs that allow figures such as 75% of ad revenue for publishers.
Another disadvantage in adsense is that it has almost become sticky. Its appearance on websites that generally seem to be designed in a DIY way has led people to associate them inextricably. This can only be resolved by adsense evolving to be more attractive to big brands, while those currently using adsense are limited.
Google Adsense must also tackle the problem of click fraud, which should account for more than 15% of the click-through rate in content. This means that advertisers who have been particularly affected, moved away from other programs or limited their advertising to search.
This means there is less competition in content and therefore less revenue for publishers. Publishers who previously had high-yield ads, now need to change their content to ensure they get ads. This was largely the fault of the publishers themselves, but the question is which; if not addressed could bring adsense to its knees.
Google Adsense also has the disadvantage of not paying enough for their search program. Other similar programs pay higher rates, and if publishers decide to go elsewhere, problems will arise for advertisers and publishers.
Although Google fails to pay enough for search another major problem with Adsense is that it does not have a powerful database of graphic ads. Many advertisers prefer to display graphic ads, but this has not yet materialized. As several other programs exist for PPC graphic distribution problems could occur.
Although this is not a problem for all publishers, many complain that the advertisements on their site do not change, so their regular visitors do not see new advertisements and therefore do not visit them. This is a problem that could be solved by rotating the ads.
However, if the ads turn, how will that relate to advertisers who pay a click-through rate? These are all issues that Google must solve to ensure that Adsense remains the market leader.
Adwords on the other hand also has major advantages, and remains the best on the market. Its CPC rates can be chosen by advertisers so that even when they feel they are not achieving the desired results, they can lower their prices while using the service.
Although many problems remain with adsense, the program remains the most popular among publishers, while Google Adwords remains the most popular among advertisers; with a database of more than 140,000 Adwords will remain in the lead for the time being.