The Advantages of Adsense For Search
Adsense for search offers publishers the ability to provide a search tool through their website. The search tool provides results that contain adwords ads, and therefore publishers can generate revenue. The effectiveness of this tool for publishers comes in its functionality for website visitors.
Those who have accessed resources on a website can return to Google to search. If this resource is contained in a website they are currently on, they are likely to use the publisher’s website for research, and therefore the publisher may receive feedback.
Publishers often claim that having a search tool on their website is a good way to generate Adsense revenue without the worry of diminishing their brand. In the same way that a company that sells a product would not want a rival provider to have an adsense ad on its website, it will not feel that this disadvantage is relevant.
The advantages of adsense for research also lies in the space it occupies on the screen. The results are displayed on a separate page, so publishers do not feel that they are sacrificing the space where Adsense would appear previously.
The tool can also lead visitors to select the given website as home page. If the website contains relevant resources and still has the features associated with Google, the website has a wider general appeal.
Those who visit the site for the first time and realize that it will not meet their needs can still use the website search feature. Adsense publishers often claim that they receive less per click with search. Although this is the case, internet users are more likely to be targeted to ads than with Google Adsense.
If a visitor has changed the article or topic they want to search, and is not constrained by ads, they can still find what they are looking for because the publisher earns a percentage. It is also a good tool because publishers can allow their site to be searched using the same technology.
As a result, users are more likely to also find the resources they need on the publisher’s website. Google has a smaller database of advertisers for Adsense thanks to the selectivity of advertisers. The search toolbar provides results that include advertisers who do not want to appear in Adsense for content.
Google for search is also used by major leading websites in the market where this is rare with adsense. Companies that provide a service or sell a product more regularly choose to embed the search bar on their website without feeling that it devalues their brand.
In fact, many companies feel that their brand is strengthened through its alignment with the Google logo.Others who choose not to use the Google logo, may benefit from the assumption of customers that the search technology used belongs to the website on which they are located, and therefore other benefits are reaped by the publisher.
Since adsense is plagued by click fraud, the same is less likely to happen with search. Click fraud would require that the person or persons committing the crime follow realistic searches and avoid any suspicious behaviour. This could be particularly difficult, and with less revenue per click, those who commit click fraud are likely to stay out of the search together.