Positioning of Adverts
After using AdSense for a while, you must have started to wonder if there is anything you could do to improve your AdSense-based earnings. But before you continue to experiment with this and this setup, you need to realize a few things about positioning. The first thing you need to know is that there is no universal position that is guaranteed to improve your income. That being said, the above part about experimentation is supposed to be taken literally.
You have to try as many configurations as you can to find the solution with the greatest advantage. But, of course, some places usually work better than others. Of course, Google recognizes this and publishes a "heat map" of how much advertising revenue placed in certain parts of the page can bring you. Experimenting is often the best way to find, which suits the underconscious mind of your audience.
Generally, the most profitable ads are placed in the main content, usually just above. But this is by no means a rule and there are some exceptions. A known exception is to have a news site or something similar to a new site. If this is your case, you will often find that you generate more revenue by placing your ads at the bottom of the content, just before the comments start. This is because when users finish reading a story, they have a short time when they are looking for something more to do.
And your AdSense ads can offer them something. Also, placing ads on the left side of your page seems to work better almost all the time. Of course, this is logical because the text is usually written from left to right (unless you come from certain countries where it is the opposite). People will finish a sentence and return their eyes to the left position, which means they are more likely to spot your ads.
In addition, there is a little more to this than having ads visually in the right place. If you have more than one ad, you need to worry about where it is in the code as well, and there is a very good reason for this concern. AdSense fills ads in the order in which it finds them in the source. This means that if the first addition you have in the code is not the one that generates the most revenue, you can soon start losing money, rather than earning more.
This is because if AdSense no longer has ads, it will complement your space with public service ads or simply leave it empty. This means that, if you are unlucky, you might end up with your most profitable sites having no good ads at all. To supplement your income There are other issues with the number of ads you need to place on your site. The problem is that if you have too much, rather than generating more revenue, you will have a lower click-through rate, because visitors tend not to follow ads from places where they are in excess.
You should constantly keep track of how users interact with your site. Keep an eye on where visitors will look most at your site. This is usually where you want to use your first ads. Also try not to place ads in awkward positions as this can guarantee a lower click-through rate. Of course, you should always have ads that are based on your content and usually do not make the visitor’s presence on your site unpleasant.
The key is to provide a pleasant experience for your visitor, while generating revenue from their exploration. And again, at the end of the day, the best income will come from a lot of experimentation. Be sure to use the AdSense channel feature and be on the lookout for how certain ads in your pages are performing while changing positions to better complement your earnings.