How Adsense changed the Internet
Since Google invented AdSense, the web has been transformed in ways no one ever suspected. Some of these changes are good, some are not. This is a small exploration of how a brilliant marketing system has taken the web by storm. It deals with the changes that advertisers and publishers and even website visitors have undergone since AdSense became a daily part of our online life.
Even before the release of AdSense, many people were advertising via AdWords. It ensured a lot of advertising by getting your site listed at the top in Google search queries. This removed a lot of the pain and cost of SEO and the great amount of time you had to wait until you were finally at the top. It made the launch of a website, a realistic means of instant profitability instead of a long-term strategy without immediate return.
Thanks to the use of AdSense, the ability to have your ads appear on just about any website on the Internet that has something that even looks like your business is all about. And that’s why AdSense has brought a new sense of online advertising. Before PPC’s misclassified web pages had to advertise offline to get any actual initial exposure.
Companies no longer have to hire expensive professionals to create extremely elaborate advertising campaigns. There are no high costs to show your ads on websites that you need to search for personally.
All you do is find a few meaningful words for your business, sign up for Google AdWords and let Google take care of the rest of the equation. Although it requires automation of daily management, it saves advertisers considerable time.
Of course, the biggest change in how the Internet works due to AdSense comes from the point of view of publishers. While one would have to jump through many hurdles to get a website to even support themselves now people are making a fortune on their sites. This leads to motivation for content, and resources for internet users.
This usually means that site publishers need to worry more about their site’s content and the overall look of their pages rather than the economic specifics of maintaining a site’s profitability. Although time is invested in adsense, a large capital investment is not.
It’s not surprising that the blogging phenomenon exploded when AdSense came out a few years ago. Anyone could simply write a page about a topic they were passionate about and earn a living with AdSense.
And thirdly, we cannot ignore the impact that AdSense has had on the ordinary user. While people didn’t even notice the banners (which is psychologically very interesting to observe), the situation is completely different for text ads.
Nowadays, people will watch a sponsored ad for a long time. Why? Well, because the whole setup brings a sense of confidence about the advertiser. People do not ignore a text ad as easily as they make a graphic banner.
Another thing to note is that banner graphics have become even less profitable nowadays. This is why many people abandon affiliate networks for AdSense. Of course, there are also negative effects, with people creating websites only for the purpose of running AdSense on them and just as well, with a big phenomenon of 'click fraud', people who create artificial clicks for various reasons.
But Google tries to control such behavior, and should not be blamed for the actions of these individuals. Overall, Google AdSense is transforming how the Internet works and doing so primarily in a good way.
Now those who have ideas can write them down and make money from them. Those looking for content may find it easier, and those looking to attract customers can do so in a targeted way. Adsense has changed the Internet by supporting the economic interests of businesses and the utility of consumers.