Adsense is for Everyone
When Google’s AdSense appeared, many people doubted that the idea of Google was marketable and profitable. Yet today, it is probably the most famous click-through payment company in the world.
Yes, all those nay sayers ended up eating their own words. And that’s because Google people will never do something without evaluating whether or not it will be profitable, or exactly how profitable it is.
But of course, as you know, AdSense is not only profitable for Google. It is also profitable for people who advertise via AdWords and very profitable for publishers who use it to make gains that are sometimes just huge.
The question is, why is this a good deal for everyone? And the question in itself is very justified because you almost never encounter something that is profitable for everyone in the chain. So why would AdSense be different.
Well, AdSense is where it is today, giving benefits to everyone in the game because it exploits a gap in the advertising model of the Internet. You see, the Internet is a very interactive environment, and its interactions come from people who browse.
They choose to follow or not a certain link and the term "navigation" is probably the most accurate to describe this situation. So AdSense is great because it connects buyers and sellers. Yes, you have to distribute it to Google for a brilliant idea.
They know that there are people who want to buy things and people who want to sell them what interests them. And Google AdSense helps members of both categories find themselves. This works for visitors, because the model is very transparent.
You don’t see a huge graphic banner trying to get you to buy something. You just see a few words. And if you like what you see, you can just click on it. It works because visitors don’t feel that someone is trying to get them to spend money. Ironically, however, they are wrong.
This works for AdWords advertisers because their ads go everywhere. Not only will they be listed in the search of Google which gets billions of visits a day, in advance without working so much for SEO and waiting so much.
Their ads can reach any website that deals with something similar to what they are trying to sell. Now you have to realize that they could never get such great publicity by themselves. And that brings us to what makes Google AdSense the best friend of publishers.
This comes from the fact that the ads are contextual, that they are somehow related to the keywords you are dealing with on your page. Because people or on your site, which deals with a certain topic, you already know that they are interested in this topic.
But, hey, wait a minute, Google knows some companies that want to sell your visitors something related to their topic. Google wants your visitors, you want Google advertisers and visitors just want to buy things. And that’s the essence of what makes AdSense a great deal for everyone.
This is by far the most cost-effective connection contract you will ever see on the Internet. So you have to like Google to have made a great deal. You need to understand how well this system is designed, but simple. Of course, in practice it has some quirks, but these are minor and, so far, everyone seems to enjoy Google’s AdSense.