Adsense and the Surfer
AdSense is an easy to understand program: it is an excellent form of advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a company (and a publisher), people encourage this form of advertising. For the browsing public, this is probably the simplest model available, as they can be directed to a large number of new sites that they otherwise would not have found.
Needless to say, if you have an AdSense banner on your site and a large number of visitors, you will know that it offers a great financial advantage. But why does it work for people who click on links, as opposed to a standard approach? She is helped by today’s society. With bloggers and news-based articles on the internet, people can be encouraged to make purchases, which adsense can provide links to relevant providers while also benefiting the publisher.
And the good thing about it is that it also works for site visitors. In fact, Google realized that by satisfying people who are looking for something and getting them to what they need faster, everyone benefits. This is why many websites promote AdSense in content and search. They do it because they have finally learned that it works for everyone. If we look back, we can see that this kind of advertising has a great impact on people, especially in recent years.
When we enter a website and see a graphic banner, our first idea is to cancel it out of our mind, because it does not concern us. This is why traditional advertising banners are bad. It is precisely because people become more savvy that they do not look at a flashy banner because they think they will waste their time with it. We’ve gotten used to banners that we’re not interested in. And we’re used to having beautiful graphics.
So we naturally associate the two things and think that a banner with beautiful graphics has nothing to tell us. But we could watch a text ad because we got used to it targeting what we’re looking for. Basically, these ads have been marketed to be reviewed by any visitor. It’s a typical "no stuffed animals, just stuff" situation. And in the end, this means that visitors will see what they are interested in, not random fresh graphics that you throw at them.
As mentioned above, site visitors adopt this advertising mechanism, as it is effective in driving them to pages of interest and can offer a ton of things they really want to see. Someone who came across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article. And most importantly for everyone, including visitors, this scheme can only get better as the process gets thinner to make ads more relevant to what you’re looking for, not just a few keywords on a site.
Nowadays, it is thanks to AdSense that people are taking care of more interesting things related to banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, because expectations have increased significantly. So could “do no harm” really work in today’s competitive marketplace? Well, as you can see, and you do. And you, as a visitor, are the ones who benefit the most.
Advertising becomes less of a burden and more of an advantage, and is always an advantage that you can choose to ignore. Less annoying banners; banners that are likely to interest you and that you click on means that you will be less annoyed by web browsing and feel like a visitor to whom we offer a relevant service. While some may feel reluctant to read articles that are there purely to coerce consumers, no doubt without this consideration they are useful. Ultimately, ads mean that you don’t have to go back to your home page every time you are forced to complete a purchase.